Advertising Performance. MAXIMISED.
Grow your business with ad campaigns that deliver results.
Your business grows through one or both of the following outcomes. Generating a lead which can be contacted by your sales team or acquiring a sale.
The extent to which these are achieved determines your advertising return on investment and certainly not vanity metrics compiled in a neat report. And ROI and ROAS are not the same thing.
EFFECTIVE LEAD GENERATION.
Are your leads generated fresh via the most relevant ad platform and do you have full access to it for transparency? Is the lead delivered to your sales team’s inbox in real time? When proper systems are implemented your leads are more likely to convert and be of high quality.
SCALING YOUR ONLINE STORE WITH SALES.
The best ad platforms only work when your tracking is set up correctly and even when it is you may not see the results if your prospect has opted out of being tracked.
Key events to track are View Content, Add to Cart, Initiate Checkout and Purchase. Server-side data also needs to be sent back into ad accounts for matching. This sets the foundation for better ad effectiveness and in turn ROI.
We specialise in direct response advertising for Lead Generation and Ecommerce that deliver you a clear return on investment in a simple real time dashboard. To find out more speak to a consultant today.
Advertising performance. MAXIMISED