Google Ads Management
Google ads are, without doubt, the most lucrative paid traffic a business can access. If you’re not leveraging it, you have to ask why? If you’ve tried and it didn’t work, it was managed incorrectly. The digital ads landscape is highly fragmented, with many options for paid traffic. Google ads are a Demand Capture vehicle that does precisely that and captures demand already in the market by showing an ad in direct response to a query entered into the search engine. See Demand Generation.
Nothing comes close to targeting your customers by search intent. Context can be gleaned from the query, and honing in on the proper context for your business allows you to serve a relevant ad at the exact moment your prospect is looking. This context also allows targeting at different stages of the customer journey – more general keywords at a lower cost per click at the earlier stages of the funnel to precise keywords at later stages when looking to buy or submit a lead form.
This makes Google ads the most effective platform to generate a return on investment in the short term and often the best place to start.
Another great attribute of Google ads is you don’t need to start with a large budget. Even though many businesses spend big on this platform, a new advertiser only needs a budget they are comfortable with for 3 months. In this period, enough data can be generated to learn how to make the ad account work. We guarantee a return within this timeframe.
MaxAd’s team of media buyers are specialists in Google ads management. We love diving deep into the data-rich platform to find the sources of increased efficiency that will give you a competitive advantage. Speak to one of our consultants today for an obligation-free ad account audit.