100% Transparent and Independent

MaxAd is Melbourne’s leading direct-response advertising agency respecting the need for complete transparency and efficacy. You always have full access to your ad accounts and associated software, as these assets contain the data and learnings to generate conversions in acquiring new customers and online sales. The ad accounts are always yours; we manage them on your behalf.

We are completely independent and never outsource our work.

We don’t believe in vanity metrics or produce monthly reports reflecting this.
We focus on top-line revenue growth and advertising ROI, displayed in a simple real-time dashboard accessible anytime through the cloud.
We specialise in direct-response advertising for lead generation and e-commerce.

But what is advertising ROI?
ROAS [Return on Ad Spend] is an essential metric to measure performance inside any ad account. Simply put, it shows the return on $1 of media spend. For example, if you make $8 from $1 spent, your ROAS is 8, which you can commonly experience in a remarketing campaign targeting warm to hot audiences. If your return is 75 cents, then your ROAS will be 0.75, which you might see in a top-of-the-funnel prospecting campaign where you target cold traffic to build your remarketing lists.

Considering that you commonly have a 70:30 split between your prospecting and remarketing media spend, your overall ROAS inside that ad account will be 2.93 – not bad.

Yet ROAS doesn’t factor in other costs accrued in running that ad account optimally to understand your true advertising ROI. Additional charges include management fees, creative production, customised landing pages to improve your paid traffic conversion rates, and of course, all the software subscriptions required to operate a slick marketing strategy. As you can probably expect, once factoring these additional costs to your media spend, anything from 1.5 to 2.5 will be quite a lucrative return for many businesses.