The advertising landscape has evolved rapidly over the past 20 years where traditional TV advertising was once the medium of choice for every brand. Today direct response and return on investment are at the front of every business owner’s mind. YouTube Ads represent the confluence of these eras making them the TV advertising of today.
You not only have the benefit of running your ads across all devices from mobile to desktop to TV, but you also get access to the most sophisticated audience targeting being built inside the Google Ads platform.
In addition, every business no matter its size or budget can benefit as there’s no need to waste thousands of dollars on trial and error. With the right ad management and strategy, your media spend can start small and scale up as you start to see the return.
YouTube Ads are a demand generation vehicle where you have the ability to reach highly relevant cold audiences and create interest for what you’re selling through leveraging Google’s data. It is also extremely powerful working in combination with your search ads that are capturing demand that is already out there in the market. Generating interest from these cold audiences fuels your remarketing lists which are utilised to set up additional campaigns to generate leads and sales in the short to medium term.
It’s also a great option if you are no longer seeing growth and return from your Facebook Ads. To find out how to leverage this phenomenal ad platform for your business contact one of our consultants on the button below.