The advertising landscape has evolved rapidly over the past 20 years, where traditional TV advertising was once the medium of choice for every brand. Today direct response and return on investment are at the front of every business owner’s mind. YouTube Ads represent the confluence of these eras, making them the TV advertising of today.
You can run your ads across all devices, from mobile to desktop to TV. You can also access the most sophisticated audience targeting built inside the Google Ads platform.
In addition, every business, no matter its size or budget, can benefit as there’s no need to waste thousands of dollars on trial and error. With the proper ad management and strategy, your media spend can start small and scale up as you begin to see the return.
YouTube Ads are a demand-generation vehicle where you can reach highly relevant cold audiences and create interest in what you’re selling by leveraging Google’s data. It is also compelling in combination with your search ads that capture demand already out there in the market. Generating interest from these cold audiences fuels your remarketing lists, which are utilised to set up other campaigns to generate leads and sales in the short to medium term.
It’s also a great option if you no longer see growth and return from your Facebook Ads. Contact one of our consultants on the button below to find out how to leverage this phenomenal ad platform for your business.